We turn farmers' speech into data.
A farmer sends a voice message on WhatsApp — in Georgian, in their own words — and gets a useful answer back. Every one of those exchanges leaves a record of what is happening in the fields right now.
- Crop Vineyard
- Symptom Leaf spotting
- Likely Downy mildew
- Region Kakheti
- Georgian speech, in their own words
- Real questions from real fields
- Structured and anonymous
- On WhatsApp, no app to install
Nobody can see what is actually happening in the fields.
You can't reach an agronomist at the moment you actually need one.
By the time I get an answer, the moment has passed.
I don't like typing. I'd rather just talk.
A description of the problem, not quotations from named individuals. On the other side of it — for anyone who has to plan for the sector — there are surveys, run once a year, that rarely reach the farmers who find reading and writing hardest.
Four steps, from speech to data.
The farmer speaks
They open WhatsApp and say what they can see, in Georgian, the way they'd tell a neighbour. They add a photo if it helps.
Farmer: Voice message, 0:07Mosavali works out the context
It picks up which crop is meant, roughly where the field is, and what the season is doing — so the answer fits that field rather than a textbook.
- Crop — vineyard
- Place — Kakheti
- Season — June
The answer comes back in voice and text
A short spoken reply they can listen to with muddy hands, and the same thing written down to look at later.
Mosavali: Voice message, 0:11The exchange becomes data
Each message leaves a structured record: crop, symptom, region, season. No name attached — the value is in the pattern across thousands of them, not in any single conversation.
What this exchange leaves- Crop
- Vineyard
- Symptom
- Leaf spotting
- Likely
- Downy mildew
- Region
- Kakheti
These questions come in every day.
The shape of the messages is real; the wording is illustrative. Each one is two things at once: an answer for the farmer, and a record of what was happening in the field that day.
- There are yellow spots on the leaves in my vineyard. What is it?
- What pest is this? [photo]
- Will there be frost tomorrow? The hazelnut is flowering.
- What price is hazelnut fetching in Zugdidi?
- When should I irrigate the maize?
- Is this weather safe for harvesting?
There is no other route to this data.
Why WhatsApp
- It's already on the phone. Nothing to install and nothing to learn.
- It works on a weak connection — a voice note goes through when a web page won't load.
- The conversation stays in one thread, so last month's answer is still there.
Why voice
- No typing. Describing a damaged plant out loud is far faster than spelling it out.
- There's no form to fill in — the farmer says it in their own words, in Georgian.
- It works for people who find speaking easier than reading and writing — precisely the people questionnaires miss.
What no survey catches.
We can see what farmers are asking: which crop, which region, and which point in the year — not on the day a study happens to run, but at the moment the problem appears.
- An early signal: a disease or a pest turns up in the conversations before it turns up in the statistics.
- Structured records — crop, symptom, region, season — not a pile of audio files.
- Anonymous and aggregated: we do not sell or share who the farmer is.
- Georgian first, by voice, so literacy and typing aren't a barrier — which means the data includes the people questionnaires never reach.
You'll see a live exchange, and the record it leaves behind.
The rhythm of the season
An illustrative calendar — the questions that come up at different points in the year.
- 01SpringSpraying and frost
- 02SummerIrrigation and pests
- 03AutumnHarvest and prices
- 04WinterPruning and soil
What people usually ask us.
What languages does it work in?
Georgian, in voice and text. English too. Georgian isn't a bolt-on here: it's the language the product was built for first, and it's the reason this data exists at all.
What data does an exchange leave?
A structured record: crop, symptom or topic, approximate region, and time. That is, what the farmer told us about — not who they are.
Does the farmer need to install anything?
No. If they have WhatsApp, they have Mosavali. There's no account to create, no form to fill in and no separate app.
What does it cost?
We're still working out pricing. Talk to us and we'll tell you plainly where it stands rather than making you guess.
What happens to the voice recordings?
A recording is used to answer the question and to help Mosavali understand Georgian speech better. We don't sell or publish the audio; what goes to a third party is the aggregated, anonymous record, never the recording itself. If a farmer wants their history deleted, they say so in the same thread.
Do farmers know their conversations become data?
Yes — it's stated in the terms, in the language they actually speak, and not only in a legal document. No identity travels with the record, and we don't hand anyone a report about an individual farmer.
Does it replace an agronomist?
No. Mosavali answers the routine questions quickly, at any hour. For anything serious — a spreading disease, a soil problem, or a decision with real money on it — you still want a person who will walk the field and see it with their own eyes. Mosavali is there to make an agronomist's time count for more, not to replace it.
What if the answer is wrong?
The farmer says so, right there in the thread. Mosavali can be wrong, especially from a blurry photo or a very short description. It's a well-informed neighbour, not a laboratory.
In one call, watch speech become data.
Tell us what you're interested in — which crop, which region — and we'll show you, live, in twenty minutes.
Twenty minutes. A live demonstration, not slides.